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Note to Large Retailers: The Hard Sell is Starting To Get Very Annoying

Did you shop at a major retailer this holiday season? If so, this dialogue will probably ring a bell for you:

You are at the cash stand...

Sales associate: Good day.  Did you find everything all right?

You: Yes, I did, thank you.

Sales associate: May I have your phone number please?

You: (???) Uh...sure, its xxx.

Sales associate: And your e-mail address?

You: Why?

Sales associate: So that we can put you on our list to receive our latest updates and coupons.

You: No thanks!

Sales associate: All right. (Starts ringing items.  At this point sales associate points out small-purchase items at the cash stand in an effort to raise the items per transaction). Would you be interested in (random useless item)? It's only 99 cents.

You: No thank you.

Sales associate: Would you like to save x percent and earn x amount of points by opening our _____ perks/rewards/club card?

You: Is it a credit card?

Sales associate(if honest): Yes, it is a credit card; (if unscrupulous, or directed by an unscrupulous manager): It's just a store card.

You: A store card is a credit card, right?

Evasive Sales associate: It's an in-store rewards card(hands you the application and a pen).

Suddenly buying those tennis shoes or coffee mugs seems like more trouble than it was worth. When did shopping become so laborious and filled with potential financial pitfalls and land mines? In retailers' push to maximize profits they are doing a great job of alienating customers and creating lots of bad will.  Maximizing profits can be done hand-in-hand with creating and maintaining good will.  Small business owners usually have that down pat.

This all comes at a great point in time for me, however.  I am dedicated to getting my financial house in order this year.  I won't be swayed by impulse buys or "store rewards cards".  I'll think twice about shopping at an establishment that's less than ethical.  I'll make more of an effort to shop the small, individual businesses so that they can continue to thrive.  Maybe the sales are better at the mall.  But if you leave there with 5 extra $.99 tchotchkes, a new credit card with 29.99% interest and a bent side mirror did you really save that much?

 

 

 



Thanks for stopping by my blog!

Comment balloon 11 commentsLisa Bosques • January 04 2010 01:30AM

Comments

Lisa i love your post - i experience just about the same thing - how very interesting.......I think next time i'll talk to the store manager and explain why i just might be boycotting their store.........very interesting thanks!

Posted by Liz Moras, Chilliwack Realtor, Garrison Crossing,Chilliwack, Abbotsford (Harrison Hot Springs, Cultus Lake) over 7 years ago

Thank you Liz.  There's so much more that goes on as well.  It's totally turned me off from shopping.  If they start doing this nonsense at the grocery store I'm going to starve!

Posted by Lisa Bosques over 7 years ago

Burien.....there's nothing better than online shopping....no hassle,no pressure,no bundles to carry.

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) over 7 years ago

That is why I do not like going shopping. . .I hate it!

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 7 years ago

All these stores have jumped on the upsell and supersize your purchase bandwagon. I agree its irritating.

Posted by Betty Knowles, TeamKnowles REALTORSĀ® - Springfield MO Real Estate (Coldwell Banker Vanguard - www.teamknowles.com) over 7 years ago

I don't like shopping so much either.  I can totally understand how appealing it is to shop online.  Next year I may do more of it.Thank you for your comments!

Posted by Lisa Bosques over 7 years ago

Arrgh ! I know exactly what you mean, and I'm usually in a hurry too !

The upsell at the register is starting to be very frustrating !

Hoep you are well Lisa !

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 7 years ago

Arrgh ! I know exactly what you mean, and I'm usually in a hurry too !

The upsell at the register is starting to be very frustrating !

Hope you are well Lisa !

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 7 years ago

It's not just retailers, it takes 45 minutes to order a hamburger in the drive-through because you have to turn down the 17 items they try to add to your order. I just want a hamburger, if I wanted apple pie or ice cream or a Back massage, or any of that other crap I would've asked for it

Posted by Rob Muller, Cherokee County Real Estate (ReMax Town & Country) over 7 years ago

Lisa,

I get annoyed with the hard sell...

Ann Hayden in Wildwood, MO

Posted by Ann Hayden, SelectAnn.com (Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri) over 7 years ago

Hi Lisa, you are right, the shopping experience is getting pretty bizarre. Not good enough that we just want to buy their merchandise, now they want to get a hook into us as we are trying to get out the door. Good for you on the financial reorganization goals. Best to you.

Posted by Frank Kliewer over 7 years ago

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